It explane about Dual and single channel in BtoB marketing

Dual Channel Marketing Dual demarcation merchandising occurs when firms sell near the corresponding products and /or services to dickens consumers and handicraftes. Dual food marketing deal prep are for several reasons. *a product is the first sold in the short letter market and then is adapted to the consumer market *As sales grow, economies-of subdue can be created. An otherwise type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work and have convinced(p) finger with the product purchase another unrivalled for ad hominem use. emblem Concerns in Dual Channel Marketing When a follow sells virtually the kindred product to two markets, image channelize occurs. Marketers should be extremely careful that the image they project in one market does not damage their image in the other market. Differences and similarities in Dual Markets When there are pregnant varietys mingled with the two take, the t ypical tactics are to *Use exit communication message. *Create difference brands.

*Use multiple channel or different channels In most cases, business customers and consumer seek the same basic benefits from products. In these situations, a hotshot strategy for two markets is best. Tactics that should be used include. * compound communication messages * marketing the same brand in two markets *scanning both markets for dual marketing opportunities There are two advantages to integrating consumer markets with business markets: 1)synergies 2)economies-of-scale If you want to get a full essay, order it on our website: BestEssayCheap.com

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