Avis Business Report

Avis simple machine term of a contract exercise Study Analysis Avis railrailway car leaseal in capital of capital of Singapore Avis railroad car renting Case Study Analysis Avis Car Rental in Singapore Executive Summary This is an overview of the entire encase study. 50-100 words Avis was the firstly guild to rent autos from airport locations (Avis Car Rental internationalist, 2010) Introduction Avis Rent a Car agreement is an internationally recognized car lease accompany with 2,100 locations crosswise the U.S (Avis Car Rental International, 2010). Avis began its operations in Asia in the 1970s, and since then, lay down created a strong commemorate identity within the Asiatic trade. Specifically Avis started operations in Singapore in 1972, they a currently placed fifth part in Singapores car lease commercialize, magisterial a market share of 4.4 percent (Ho, 2011). Due to a number of international forces directly affecting the car rental ma rket in Singapore, Avis have decided to re-evaluate its business interests to make do with the threats in the changing market. Market Analysis Before future call forth projections can be mapped an assessment of the current and market is needed. STRENGTHS Avis has a strong brand identity They are recognized globally Avis has been placed fifth in the Singapore market and hither and now in the International market.

Avis stands out (from competitors), and is the preferred car rental company, because of its; oStrong performance in pricing o Indian lodge taking oBill and payment processing WEAKNESSES Avi s unless commands a market share of 4.4 per! cent in Singapore (Ho, 2011). Avis only has four-spot operations. o3 of these operations booths are in spite of appearance the Changi International Airport OPPORTUNITIES Avis is the leading international car rental company in Asia (Avis Car Rental, 2011). oThis high service fibre that customers bide from Avis can be continued and improved. Avis has already determine their new(a) markets. Avis could open more non-airport based operations in Singapore; oTo boost market...If you want to get a full essay, put up it on our website: BestEssayCheap.com

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